
Only 10 free audits available each month
I help ecommerce brands, coaches and local businesses improve ROAS, lower CPL and build scalable Meta Ads systems using proven testing and optimization frameworks.
Takes 10 minutes. No sales pressure.

Verified track record. Real client work.

Real client work shown. No inflated numbers.
If any of these sound familiar, your funnel has critical gaps.
Running ads without a clear funnel structure wastes every dollar spent.
Decisions based on broken or incomplete data lead to wrong conclusions.
Targeting people who'll never buy, no matter how good the creative is.
Ad content that generates clicks but never turns browsers into buyers.
Random experiments with no structure generate noise, not signal.
Spend without visibility into what's working bleeds your budget dry.
This is exactly what I diagnose and fix.
Real transformations from real clients.
2.1×
Average ROAS Improvement
across all clients
48%
Average CPL Reduction
within 60 days
3.2x
Conversion Lift
average increase
Structured like a growth partner, not freelancer tasks.
01
Full Funnel Audit
Deep dive into your ad account, funnel flow, and tracking setup to find every leak.
02
Tracking Accuracy Setup
Fix attribution gaps so every decision is backed by accurate, reliable data.
03
Conversion Optimization
Improve landing pages, creatives, and audience targeting to maximize conversion rate.
04
Scaling Framework
Build structured systems to scale ad spend profitably without guesswork.
05
Performance Monitoring
Ongoing oversight with weekly reports and proactive optimization adjustments.
Quick breakdown of how I approach Meta Ads growth
10+ years performance marketing experience. $50M+ in ad spend managed.
Data from real campaigns, real results
Ecommerce Brand
+100%
ROAS 1.8 → 3.6
Facebook Ads optimization + complete funnel restructure drove a 2× ROAS improvement in 90 days.
Before: ROAS: 1.8×
After: ROAS: 3.6×
Coaching Business
-52%
CPL Reduced 52%
Lead gen campaign overhaul with audience refinement cut cost per lead in half within 60 days.
Before: CPL: $48
After: CPL: $23
Local Business
+200%
Leads Increased 3×
Local awareness to conversion funnel rebuilt from scratch, tripling qualified leads per week.
Before: 12 leads/week
After: 47 leads/week
Real feedback from real businesses.
Ecommerce Owner
ROAS: 1.9 → 4.2
"ROAS went from 1.9 to 4.2 in 8 weeks. Nikhil completely transformed our ad account. Best investment we've made."
⭐⭐⭐⭐⭐
Online Coach
CPL: $48 → $19
"CPL dropped from $48 to $19. My coaching calendar is now fully booked 3 weeks out. Outstanding work."
⭐⭐⭐⭐⭐
SaaS Founder
Leads tripled in 60 days
"Leads tripled in 60 days. The tracking setup alone was worth every penny. Finally have real data to work with."
⭐⭐⭐⭐⭐
Local Restaurant Chain
12 → 47 leads/week
"We went from 12 leads per week to 47. The local funnel strategy Nikhil built is absolutely outstanding."
⭐⭐⭐⭐⭐
D2C Brand Owner
Revenue up 68% in 3 months
"Finally have a predictable system. Revenue up 68% in 3 months and the growth is consistent every week."
⭐⭐⭐⭐⭐
B2B Services
40% less wasted spend
"Reduced wasted ad spend by 40% in the first month alone. Nikhil genuinely knows his stuff inside and out."
⭐⭐⭐⭐⭐
Everything I normally charge $99 for, yours at no cost.
8/10 filled
8 of 10 slots filled this month
Real transformations from real clients.
2.1×
Average ROAS Improvement
across all clients
48%
Average CPL Reduction
within 60 days
3.2x
Conversion Lift
average increase
A real audit report sample — no fluff, just actionable insights.
Meta Ads Funnel Audit Report
Sample Report — Nikhil S | Meta Ads Consultant
SAMPLE
Ad Account Structure
Issues Found
Campaigns overlapping audiences — causing self-competition
Ad set budget allocation not aligned with funnel stage
No separation between cold, warm, and retargeting traffic
Funnel Gap Analysis
3 Critical Gaps
Top-of-funnel traffic never retargeted — massive leakage
Landing page lacks trust elements and social proof
No post-purchase flow to maximize LTV
Tracking Accuracy
Partial Data Loss
Pixel firing on 73% of sessions — missing 27% of events
Conversion API not implemented — iOS 14+ impact unmitigated
Recommendations
8 Action Items
Consolidate campaign structure with proper audience exclusions
Implement server-side tracking via Conversions API
Build 3-stage retargeting funnel with sequential messaging
Takes 10 minutes to review. I personally analyze every account.
This is a genuine audit, not a sales call in disguise.
No Obligation
Walk away with insights, no strings attached. Zero pressure to hire.
No Contracts
You decide if you want to work together. No paperwork, no commitment.
No Pressure
Zero hard selling. Ever. This is a genuine audit, not a sales call.
Just Insights
Real analysis. Real recommendations. Actionable and specific to your business.
Stay ahead with expert insights on Meta Ads, Facebook and Instagram advertising, conversion tracking, and funnel optimization. Explore practical strategies, industry updates, and actionable tips to improve campaign performance, generate quality leads, and scale your business profitably.
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Book a free 20-minute consultation call. No preparation needed.
Everything you need to know before booking your audit.
I work with ecommerce brands, coaching and consulting businesses, SaaS companies, local businesses, D2C brands, and service-based businesses. If you're running Meta Ads and want better results, I can help.
10+ years of performance marketing experience across industries, with over $50M in managed ad spend and 291+ completed Upwork projects. I've consistently maintained Top Rated Plus status with a 90% job success score.
Most clients see measurable improvements within 2–4 weeks after implementing audit recommendations. Full system optimization typically shows compounding results over 60–90 days.
Yes — real results across multiple industries including ROAS improvements from 1.8× to 3.6×, 52% CPL reductions, and 3× lead volume increases. All case studies are based on real client campaigns.
Minimum $1,000/month in ad spend. Most of my active clients are in the $3,000–$50,000/month range. I'm focused on delivering measurable ROI, not managing small test budgets.
Weekly performance reports, Slack or WhatsApp updates for quick questions, and monthly strategy calls to review results and plan the next phase. You'll always know what's happening with your account.
Everything you need to know before booking your audit.
The right Meta Ads expert depends on your business model, target audience, goals, budget, and advertising requirements. Look for someone with experience in campaign strategy, audience targeting, creative testing, conversion tracking, and optimization. Nikhil S. specializes in Meta Ads and Facebook advertising, helping businesses improve lead generation, sales, and campaign performance.
Look for a freelancer with practical experience, a clear campaign management process, knowledge of Meta Ads Manager, conversion tracking skills, and evidence of previous work or results. You should also evaluate communication, reporting, optimization methods, and whether the freelancer understands your specific business goals.
A Meta Ads freelancer can plan, create, manage, monitor, and optimize advertising campaigns across Facebook and Instagram. Services can include audience research, campaign setup, ad testing, retargeting, conversion tracking, budget management, performance analysis, and ongoing optimization.
A Meta Ads expert can improve lead generation by combining audience research, campaign strategy, compelling offers, effective ad creatives, conversion tracking, and ongoing optimization. Nikhil S. helps businesses use Facebook and Instagram advertising to reach relevant audiences and improve the efficiency of their lead-generation campaigns.
The cost varies based on campaign complexity, advertising budget, number of campaigns, target markets, services required, and the amount of ongoing management. Campaign setup, consulting, and full-service Meta Ads management can have different pricing structures, so businesses should discuss their specific requirements before choosing a package.
Look for experience with Meta Ads Manager, audience targeting, campaign strategy, creative testing, conversion tracking, retargeting, analytics, and campaign optimization. A good Facebook Ads expert should also understand your business model and focus on meaningful business outcomes rather than simply generating clicks or impressions.
Both options can work depending on your needs. A freelancer can provide specialized expertise and direct communication, while an agency may provide a larger team and broader marketing services. For businesses specifically looking for focused Meta Ads expertise, working directly with a specialist such as Nikhil S. can provide a more dedicated advertising approach.
A Meta Ads specialist focuses heavily on advertising through Meta platforms, including Facebook and Instagram. Their work typically involves campaign strategy, audience targeting, creative testing, retargeting, conversion tracking, budget optimization, and performance analysis. A general digital marketer may work across multiple channels rather than specializing deeply in Meta advertising.
Review their experience with different campaign types, industries, advertising objectives, audience strategies, tracking systems, and optimization processes. Ask how they approach underperforming campaigns, creative testing, budget allocation, and reporting. Practical experience and a data-driven optimization process are generally more valuable than simply claiming to be an “expert.”
Results depend on your offer, market, competition, advertising budget, creative quality, landing page, tracking, and sales process. Nikhil S. focuses on campaign strategy, testing, and optimization to improve advertising performance, but responsible Meta Ads management should not guarantee a specific number of leads, sales, or ROAS without considering the business's circumstances.
Start by reviewing your campaign objective, audience, creative performance, conversion tracking, landing page, budget allocation, and conversion rates. Test different audiences, creatives, messaging, and campaign structures while using reliable data to determine what performs best. Continuous testing and optimization are essential for improving Facebook Ads performance.
Reducing cost per lead may require improving audience targeting, ad creatives, offers, campaign structure, landing-page conversion rates, and tracking. Nikhil S. can analyze these factors and optimize Meta Ads campaigns to help businesses improve lead-generation efficiency and make better use of their advertising budgets.
Improving ROAS requires increasing the revenue generated from advertising relative to the amount spent. This can involve better targeting, stronger creative concepts, improved offers, retargeting, conversion optimization, and systematic campaign testing. Accurate purchase tracking and reliable conversion data are particularly important for ecommerce campaigns.
High-quality lead generation requires more than simply increasing lead volume. Businesses should target relevant audiences, use a strong offer, create persuasive advertisements, qualify leads when appropriate, and optimize the conversion process. Nikhil S. helps businesses develop and optimize Meta Ads campaigns with a focus on reaching relevant prospects and improving lead-generation performance.
Meta Ads can help businesses reach targeted audiences across Facebook and Instagram and guide potential customers toward actions such as submitting a lead form, visiting a website, making a purchase, or contacting a business. Campaigns can be designed for customer acquisition, remarketing, lead generation, ecommerce sales, or other conversion goals.
There is no single strategy that works for every business. A strong lead-generation strategy usually combines audience research, an attractive offer, effective creative, the appropriate campaign objective, accurate conversion tracking, and a well-designed follow-up process. The strategy should be adapted to the business's industry, audience, sales cycle, and budget.
Ecommerce Meta Ads strategies can include prospecting, retargeting, product-focused campaigns, creative testing, conversion campaigns, and customer acquisition optimization. Nikhil S. can help ecommerce businesses develop Facebook and Instagram advertising strategies based on their products, target customers, budget, conversion data, and sales objectives.
Facebook Ads can introduce products to relevant audiences and bring previous website visitors or engaged users back through retargeting campaigns. Businesses can test different products, offers, creatives, audiences, and messaging while using purchase data to identify opportunities for improving customer acquisition and sales performance.
A profitable campaign requires more than simply launching an advertisement. Start with a viable offer, clearly defined audience, appropriate campaign objective, compelling creative, accurate tracking, and an effective conversion process. After launch, use performance data to test and optimize audiences, creatives, budgets, and conversion points.
There is no universal advertising budget. The appropriate amount depends on the business's goals, customer value, profit margins, competition, audience size, sales cycle, and ability to convert leads or website visitors. Nikhil S. can help businesses evaluate their advertising objectives and campaign requirements when determining an appropriate Meta Ads testing and management approach.
Get expert insights before spending another dollar.
Nikhil S | Meta Ads Consultant
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